The storybook-like mural in Sancal factory’s sewing area reminds workers of their town’s manufacturing heritage. “The idea was to focus attention on little actions and objects that enable large things to be made,” says artist Agostino Iacurci.


Take a look at the Sancal factory’s storybook-like murals

Sancal doesn’t need to yap about company history and design ethos—colorful walls do the talking

  • January 16, 2018

  • Written by Angel Yulo

  • Photos courtesy of MOs Design

Google “Yecla” and “wine” appears on top of the search list. The small municipality north of Murcia, Spain, was officially declared a Denominación de Origen (wine region) in 1975, same year the Franco dictatorship ended and a cultural stirring began. Alongside generations of vintners with bloodlines stretching back to ancient Rome, woodworkers dug their roots down in the tiny town. This is the backdrop of family-run furniture company Sancal, the newest addition to Mos Design’s showroom on High Street in Bonifacio Global City.

In the large sewing area, the dignity and know-how of the artisan were blown up into a 10-by-40-meter mural by Agostino Iacurci. The piece called “Ode to Craftsmanship” posits the conservation of traditional European industries.

In 1973, twenty-year old Santiago Castaño Carpena left his job to start a workshop, gilding and tufting chairs (think Marie Antoinette) in an old garage. Business picked up and he enlisted the help of family. Spain’s transition to an era of openness and trips to Milan fueled his nonconformist views, halted the baroque furniture, and sparked a new design ethos—passionate, authentic, creative. Today, we see Sancal in some of the world’s most innovative offices like Google, Facebook, and Visa.

Sancal collections are colorful, and not just in one sense of the word. “We do receive a lot of influence from abroad because Sancal is very eclectic in terms of style and humor. But we are also very inspired by the Yecla environment and Spanish culture,” says brand manager Guillermo Marqueño. “We love to play with Spanish clichés like the toros, the paella, the things people know, but we like to transform them to something new!”

Micro-showrooms in the different office spaces allow pieces to be observed in their natural habitat. Visitors will find the latest designs presented in the different corners of the Sancal factory.

The same joie de vivre can be felt inside their 15,000 square-meter manufacturing space. Large murals, commissioned to celebrate the 40th anniversary of the company, brighten up different parts of the factory. “We have to go back to prehistoric times to understand the magical meaning behind cave paintings. However, in the 21st century, we like to think that those involved in the manufacturing process will be just as inspired by the creativity of these murals, as if we had cast an ancient spell,” says Santiago’s daughter Esther Castaño-Lopez, who now runs the company with sister Elena.

A carnival of bold blues accompany those in the upholstery area and welcome people to the canteen. Ricardo Cavolo, who likes to present complex themes in strong colors, describes his piece as “a strange world but from a positive standpoint.”
Right behind the Cavolo mural is one of the Sancal factory’s canteens. Employees are able to experience the company’s products for themselves as these are used to furbish the different offices and adjacent spaces. “This is just one of the ways we foster inclusiveness,” says brand manager Marqueño.

Three artists called the factory home for a few days in 2013. Zosen painted forty masks, faces of failure and success, representing the passage of time on the walls of Sancal’s webbing and lacquering workshop. Right outside the employees’ canteen fronting the upholstery area is Ricardo Cavolo’s strange blue circus, symbolic of Sancal as a family of individuals who possess unique quirks and characters. In the large sewing area, the dignity and know-how of the artisan were blown up into a 10 by 40 meters long mural by Agostino Iacurci. The piece called Ode to Craftsmanship posits the conservation of traditional European industries.

Street artist Zosen’s work is different from the way people imagine graffiti to be. He says: “My mural represents the different stages and emotions the brand has gone through, a variety of sensations with the air of a festival.”

While many manufacturing and agricultural towns have difficulty keeping the workforce from flocking to the cities, Yecla rarely experiences that struggle. “People are well-connected here—to each other, to the place,” explains Marqueño. “For example, some of our upholsterers have been with us 30 years, almost reaching retirement.” Sancal, by fusing artisan heritage with a culture of creativity and appreciation, has drawn talent to the countryside and called people home. This was the story of founder Santiago. His daughters now follow suit, adding their own expertise and colors to the celebration. 

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This article first appeared in BluPrint Vol 2 2017. Edits were made for Bluprint.ph.