In a daring move, Casanuova launches an “Extraordinary Design Experience” explicitly for the sophisticated and affluent
And Casanuova’s owner, Venus Ngu, holds the unveiling not at her store, but in her home.
October 2, 2019
Forget affordable and reasonable. Casanuova says they’ve curated “the most luxurious, premier, and exclusive collection for the sophisticated and the affluent who deserve the best in luxury and comfort.” Last September 25, founder and managing director Venus Ngu unveiled Casanuova’s “Extraordinary Design Experience” to friends, prospective clients, and the media. But instead of holding the event at her store in Bonifacio Global City, she showcased the fine contemporary furniture pieces in a private villa in Dasmariñas Village, Makati City.
Ngu brought in 118 pieces from seven European brands and arranged one of their villas with styled vignettes to show guests how the luxe furniture and accessories might fit in their own homes. Each of the seven collections features a unified aesthetic, with most pieces adjustable to the client’s preference.
“The quality, the craftsmanship, the experience of choosing your fabric, your trim, and sizes, that’s what ties them together,” says Ngu. She personally chose every piece in each collection bearing in mind the variety of the local market’s penchants and inclinations.
Ngu emphasizes that as she has her personal preferences, guests, and clients have their own. “I can’t just pick out pieces that I personally like. They also have to resonate with my market—what interests them, what makes them tick, what excites them,” she elaborates.
Casanuova curated their collections inspired by the Italian way of making design a full sensory experience. “The extraordinary design experience is how you put it together. What you see here doesn’t mean you have to set up your home this way, the extraordinary experience is how you put it in your home. We made sure that everything is customizable,” says Ngu.
Ngu’s promise to clients excited many in the audience: Casanuova, in harmony with the client, the interior designer, and the architect, creates a relationship that allows the homeowner to journey through the complete design experience, from conceptualization to creation, curation, customization, and installation.
Casanuova’s 7 Brands
Casanuova design house is located at G/F Unit C, W Building, 5th Avenue, Bonifacio Global City, Taguig.