What can be more telling of the aspirations and convictions of a magazine than the opening remarks of its editor-in-chief? BluPrint has had four.
"Does it adhere to the Vitruvian tenets of strength, usefulness, and beauty? Strength and usefulness abound in the man-made world, but not beauty."
"As the professional’s new sourcebook, I hope it will be our partner in becoming the architects of the new century that we have always wanted to be."
It began with the renovation of a run-down building nobody wanted—a brothel gone out of business in Chinatown’s red light district.
On developing our own green building rating system
How did this system achieve such PR and market dominance?