For one special night, the popular hangout place B.A.D. Late Night Breakfast Bar was decked out in a furniture ensemble inspired by the hit TV show “Friends” to kick off COHO’s launch. Under the Vista Land homebuilders, COHO is heralding a liberated way of living and carving your own path. The new condo aims to inspire young adults to live a life they are free to enjoy on their own will, and to create their own beautiful lifestyles.
To permeate the millennials, COHO has partnered with Condo Living. As the leading magazine where young adults look for inspiration on their dwelling and how to survive living independently, Condo Living has created a special video to introduce COHO to the growing market. The video revolves around the notion of being free to create a life the young people would be happy to live, and spending the prime of your life at COHO.
Present at the event were COHO’s Corporate Communications Head, JC Gonzales, their Operations Head, Jennifer Dela Cruz, and Condo Living’s Brand Manager, Lee Castillo. A brief segment was dedicated to them to talk about how COHO and Condo Living worked together to inspire young adults to pursue a beautiful, independent life. The affair was then graced by some of the stars of the video: Andrei King, Chin Chin Obcena, Vince Tolentino, and Clyden San Pedro. Along with COHO’s representatives and Condo Living’s brand manager, the influencers shared their experience working on the video with the brands.
The revelry continued with drinks served all night, and laughter was shared by everyone in the bar. The video was played on screens in the venue all throughout for the guests to enjoy, and to inspire the viewers to create a beautiful lifestyle for themselves. Take a look at the video here:
