“Malasakit” or compassion is a value ingrained in Filipino culture. We, as Filipinos, have an innate sense of caring for and acting on the needs of others. Practicing malasakit allows communities to prosper even in times of crisis, people get to solve problems, and everyone finds opportunities to improve their way of life.

What makes the Good Design Award Philippines different from other Good Design Awards is its emphasis on this particular Filipino value. Launched in 2019 by the Design Center of the Philippines, the national design excellence recognition program believes that malasakit must be the heart and soul of a good design. 

Undersecretary Ireneo V. Vizmonte, Management Services Group and Chief of Staff, Office of the Secretary, Department of Trade and Industry giving a keynote message.

On June 14, 2022, the Good Design Awards Philippines announced the Good Design Award Philippines winners for 2022 during the Awarding Ceremony held at the Ayala Museum in Makati City. The organization recognized objects, images, places, and systems that exhibit the principles of good design: innovativeness, form, and function, together with the Filipino value of malasakit

Several notable people attended the event, including Undersecretary Ireneo V. Vizmonte, Management Services Group and Chief of Staff, Office of the Secretary, Department of Trade and Industry; Undersecretary Rafaelita M. Aldaba, Ph.D., Competitiveness and Innovation Group, Department of Trade and Industry; and media representatives.

Red Award Winners

The Red Award recipients showcased good design with innovation and function in mind. These ideas have garnered at least 90 points. The winners include:

IMAGE MAKING

Entry Name: BOYSEN THIS IS A TREE

Company Name: TBWA\SANTIAGO MANGADA PUNO ADVERTISING, INC

Entry Name: CCP BAYBAYAN

Company Name: TBWA\SANTIAGO MANGADA PUNO ADVERTISING, INC

Entry Name: TUBBATAHA CORAL RIP

Company Name: TBWA\SANTIAGO MANGADA PUNO ADVERTISING, INC

Entry Name: MACHO CHOIR

Company Name: DDB TRIBAL WORLDWIDE PHILIPPINES

PLACE MAKING

Entry Name: MUSEO NI JESSE ROBREDO

Company Name: GPAD STUDIO

Entry Name: STREETLIGHT TAGPURO

Company Name: LEANDRO V. LOCSIN PARTNERS

SYSTEMS/SERVICE DESIGN

Entry Name: MECHANICAL WATER KIOSK

Company Name: ALTERNATIVE INDIGENOUS DEVELOPMENT FOUNDATION, INC.

Gold Award Winners

The Gold Award recipients have exemplified the best application in each design category. The winners include:

OBJECT MAKING

Entry Name: NATA DE COCO WOUND DRESSING

Company Name: PATCHMED COSMETIC TRADING

IMAGE MAKING

Entry Name: TUMINDIG

Company Name: KOMIKET INC.

PLACE MAKING

Entry Name: MLR POLO PAVILION

Company Name: SANGAY ARCHITECTS

SYSTEMS/SERVICE DESIGN

Entry Name: SAKAY.PH

Company Name: SAKAY MOBILITY PHILIPPINES, CORP.

Green Award Winners

The Green Award is a special award given to outstanding entries that address UN SDGs related to the environment and sustainability. The winner of this award is:

OBJECT MAKING

Entry Name: NATA DE COCO WOUND DRESSING

Company Name: PATCHEMED COSMETIC TRADING

Malasakit Award Winner

The Malasakit Award is the highest form of recognition. This award is given to the best entry exemplifying design excellence and having the most impact in addressing the UN SDGs. The winner of this award is:

OBJECT MAKING

Entry Name: NATA DE COCO WOUND DRESSING

Company Name: PATCHEMED COSMETIC TRADING

Winners were chosen through a gruesome deliberation process wherein the jury had two sessions to ensure they selected the most worthy projects to win the Good Design Awards. According to the Design Center of the Philippines, the number of entries has doubled this year, making the selection process challenging, yet exciting for the jurors. The jury consisted of several personalities in design and architecture, headed by Architect Royal Pineda, Principal Architect and CEO of BUDJI+Royal Architecture+Design. 

In an interview with BluPrint, Maria Rita O. Matute, Executive Director of Design Center of the Philippines, explains one of the things that makes Filipino designs stand out in the global market is that Filipino designers don’t design not only to design a solution but they are also designing with excellence in mind and executing with the best of their ability. 

Matute also explains the organization aims to encourage people to think of design beyond the superficial, beyond making things beautiful, and beyond the aesthetics. “We want to be able to contribute to addressing the problems of those that have been marginalized. That’s the biggest task of designers today,” she adds. 

Finally, Matute emphasizes that designers could also use their skills to make a contribution and leave a legacy behind. It can be reflected in the kind of objects, places, images, or systems that you helped create. For younger designers, they must have awareness so they use their God-given talent for good. 

Photos from Ed Simon and Design Center of the Philippines

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