Everyone loves IKEA. Maybe it’s because of the cheap yet quality made furniture or the iconic meatballs you get after a day of pilling that blue shopping bag, or both; IKEA is a brand welcomed by all homeowners everywhere. Following Ingvar Kampard’s death in 2018, IKEA remains to be one of the strongest home and lifestyle brands in the world.
Here are 9 facts you never knew about IKEA!
1 IKEA is an Acronym
It stands for Ingvar Kamprad’s initials, and the initials of the farm and town he grew up in, Elmtaryd and Agunnaryd. As early as 7-years-old, Kamprad was already selling items, from matches, flower seeds, Christmas decor, and ballpens (which were considered a novelty at the time).
“It’s better to sell 600 chairs at a lower price than sell 60 chairs at a high price.” Ingvar Kamprad
2 It was started by a dyslexic teenager
Ingvar Kamprad was only 17 then he started what would be the biggest home and lifestyle brand in the world. His father gave him some extra money as a reward for doing well in school despite being badly dyslexic, Kamprad used the money to start up IKEA in 1943.
3 Cheap Furniture was Not Accepted Well At the Beginning
At the time of its inception, IKEA’s idea of creating affordable furniture was seen absurd because furniture was always meant to be a luxury for all homes. However, the founder knew that not everyone can afford the set prices, especially for young starting families. The philosophy that anyone should be able to afford stylish furniture was the main driving force of IKEA.
“To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall cost only $50 can only be done by the very best.” Ingvar Kamprad
4 They Delivered with Milk Trucks
Prior to flat-packing, IKEA delivered furniture using local milk trucks.
5 Flat-Packing Was Based on an Observation
As more people purchased furniture from IKEA, the company noticed that people would walk out of the store with a coffee table and take down the legs when loading it in their car. This sparked the idea of IKEA’s iconic flat-packing, all products were made to fit in a box so the consumers could take the box home and assemble it in their homes instead.
6 The Locations are Strategic
Often located in the outskirts of a city, IKEA’s warehouse-like locations are placed where they are to lessen leasing costs and inversely, keeping the prices low and affordable for everyone. The stores are massive because the company knew that each city only needed one IKEA because the product in the stores were worth the travel.
“I see my task as serving the majority of people.” Ingvar Kamprad
7 They Ventured into Food because…
Since they are located in far-off places from the main city, IKEA noticed that people would often get hungry after shopping through their maze-like store. They opened the restaurant and fast food so people can eat after they shop. The menu is composed of Swedish classics, an homage to IKEA’s Swedish roots.
8 The Frugal Founder
Despite having 400+ stores around the world and a net profit ranked up there, IKEA’s founder stays true to his humble roots. He flies economy, has been driving the same Vovlo for the past two decades, and wears clothes from flea markets.
9 The Founder Was Very Hands-On
Even if he had no longer had a definite position in the company in 1988, Kamprad was still the final say with most busincess . Kamprad visited IKEA stores all around the world unannounced and even anonymously. This allowed him to check the stores with no filter. It was said that he would even ask the workers to assist him in shopping, not knowing who he was.
Read More: A Sad Day For Design: IKEA Founder Dies at 91
10 You Can Buy Everything For Your House + An Actual House in IKEA
Aside from selling all the home essentials, from furniture to meatballs, they also sell prefabricated house in select stores around the world.
11 The IKEA Catalog is iconic in its own right
Printing more copies than the Bible on an annual basis, the IKEA catalog takes up almost mroe than half of the brand’s marketing budget. Mainly because all the photos are digitally rendered.
Read More: The Photos in the IKEA Catalog are NOT REAL