Life in Details: LG Philippines seeks to improve your stay-at-home setup
LG PH launched the Life in Details campaign, featuring LG monitors UltraGear™ and UltraWide™, LG OLED TVs OLD GX TV and NanoCell Real 8K TV
October 14, 2020
Written by Denny Mata
The COVID-19 pandemic forced people to stay at home, which transformed the way people use the spaces in their homes. Now, more than a sanctuary, the home has become the children’s school and the adults’ workplace. With this in mind, LG launched the Life in Details campaign, which is aimed at improving people’s at-home activities, whether it’s for play, school, or work.
In their official statement, LG Philippines said, “In the new normal, having access to technology that won’t let you down is important. Every detail, no matter how small, contributes to uplifting experience and enjoyment.” LG Philippines convened personalities and tastemakers from different industries to talk about their experiences with LG’s latest home entertainment products and how they were able to utilize them in their specific needs.
Monitors for gaming, streaming, and multitasking
LG showcased two of its newest monitors, UltraGear™ and UltraWide™. On the one hand is UltraGear™ monitor, marketed to people who are into esports and gaming, boasting crisp visuals, NVIDIA G-SYNC®, and the world’s first IPS 1ms monitor. Actor and gamer Mikael Daez delved into how UltraGear™ gaming monitors leveled up his gameplay with the UltraGear™, emphasizing how it performs without lags and gives a more immersive experience.
The UltraWide™ monitor, on the other hand, is marketed as “the perfect working-from-home companion,” as it offers a panoramic view with its 21:9 IPS display and true color accuracy at wide angles. With its widescreen, there is enough space to have multiple windows, which allows for multitasking.
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Cinematic, detailed, and smart TV
The lineup for the LG OLED TVs was headlined by the OLED GX TV that uses self-lit pixels, which work independently to emit their own light, allowing for perfect black levels, outstanding colors, infinite contrast, and the sharpest details even the darker scenes in films. Film director Mik Red shared his cinematic experience with the LG OLED TV, as well as PBA all-star LA Tenorio on his gameplay replays, beauty queen and actress Megan Young on her gaming experience, and Tatler Homes Editor, Stephanie Zubiri on how the television’s AI technology fits her lifestyle well.
Another product, the LG NanoCell Real 8K TV, offers accurate lifelike color through its LG NanoCell technology that produces pure colors by applying about 1nm-sized nanoparticles to filter out dull color and enhance color purity, giving you vivid and accurate hues. Long-time brand ambassador James Deakin went into detail about the pure colors of Real 8K NanoCell TVs.
Portable Bluetooth speakers
To complement the LG OLED TVs, LG Philippines also released two new speakers: the XBoom Go PL5 and the PL7. These are portable Bluetooth speakers, according to LG Philippines, give any room, big or small, an immersive surround sound experience. LG collaborated with Meridian, the British pioneers, and one of the pillars of High-Resolution audio, to amp up the XBoom.
“With the extended amount of time we’re now spending at home and in the foreseeable future, we really get to see Life in Details. We learn to appreciate how technology makes our life better. As staying at home becomes the ‘new normal,’ I assure you, with our new Home Entertainment System, you would want to stay at home,” said LG Managing Director Inkwun Heo about the role that home entertainment plays in the new normal.
For more details, visit www.lg.com/ph