One MEGA Group officially launched its first sports title, The GAME, today at the Snaps Sports Bar, Sofitel Philippine Plaza Manila. Founded by James Leonard Cruz, the newest media brand is a digital platform which aims to serve aspirational sports lifestyle stories that speak to the whole community.
CEO Archie Carrasco is thrilled for the launch of the newest title as the company’s first sports venture. “With the launching of The Game, we hope to amplify and elevate the stories of all the people and events that make up the sports community through the lens of the Filipino experience. I’m very excited to see the sports community have their stories told in a meaningful way, and to receive the love they truly deserve,” he says.
The GAME has arrived to redefy how sports is viewed through shedding light on each and every individual in the community. Beyond the traditional sports, the brand will also delve on the rise of esports. “There is no bigger inspiration of founding The Game than being able to show love to the ENTIRE sports community. We believe that the individuals and groups that make up the entire sports ecosystem deserve more love and we’re here to give that to them,” Cruz narrates.
One MEGA Group’s AVP for Publishing Marga Tupaz adds that “behind every athlete is a family, teammates, coaches, supporters, league and tournament organizers, a medical team, a community and so on. Sports are often nostalgic for viewers as well. However, not all sports storytelling is created equal. The Game is here not just to tell stories. They will educate, entertain, and inspire through driving brand affinity.”
The GAME will chronicle the latest industry news, historical wins, and iconic stories that feature various perspectives in the community. “The sincere goal and mission of The GAME is to be able to play its part in elevating and upgrading the overall Filipino sports experience through socially responsible content and entertainment,” Cruz adds. For the founder, it is also equally important to help the industry advance and grow in whatever capacity the media brand can.
The brand’s inaugural issue captured the recent victory of the Philippine Women’s National Football Team (PWNFT). Highlighting their groundbreaking win, the team wanted to honor and recognize the talent that Filipinas can offer as they continue to break barriers in the world of sports. “Putting them on the cover sends a clear message that The GAME is a new and fresh take on sports media,” Cruz says.
The GAME is dedicated to power through sports lifestyle and entertainment. Cruz shares, “Like any new young brand, we’re very eager to explore and meet with everyone to find out how we can work together as we believe one way or another that our mission ties us together through our mutual passion for sports.” Moving the industry forward, The GAME is ready to begin!