OPULENCE Design Concept redefines experiential luxury

Curating six different brands, husband and wife Gerry and Jinky Sy present an immersive showroom experience in OPULENCE Design Concept

  • November 27, 2019

  • Written by Gabrielle de la Cruz

  • Images courtesy of OPULENCE Design Concept

“Opulence means luxury. The main intention of OPULENCE Design Concept is to bring in luxury furniture, accessories, and appliances in the Philippines,” says OPULENCE Design Concept CEO Gerry Sy. Last November 25 (Tuesday), Gerry and Jinky Sy unveiled their very first showroom to friends, prospective clients, and the media. Inside the showroom are evenly distributed brands: art pieces from Fornasetti, furniture from MisuraEmme, kitchen installations from Stosa, and switches and outlets from Vimar.

Fornasetti is a design universe conjured by the vivid imagination of its founder, Piero Fornasetti. Featured in most of his works is the late opera singer Lina Cavalieri.
It was Jinky Sy who suggested that they bring Fornasetti into the mix, believing that it is a special brand that can dress up any space.

Narrating their journey of translating their love for interiors, the couple went back to the times they attended European design conventions or trade fairs. “People would often look at Gerry’s business card and say: ‘but you’re from information technology, what made you decide to get into design?’, that’s the time when we will explain that we always had a passion for interiors and thought that since we’re already providing solutions for residential and commercial spaces, why not provide them with interior and design essentials as well?,” shares Jinky Sy. Being in the business of providing system solutions for enterprises, the couple decided to expand into interiors and design. The couple shares that they were also inspired by the idea of offering interior pieces with reasonable prices, making luxury more accessible to modern homeowners.

“You will never see a furniture of MisuraEmme in only one furnishing,” says MisuraEmme Export Area Manager Graziella Borgognone. The brand takes inspiration from fashion trends and creates combinations that form a compelling style, bringing the artisan spirit of Italy’s Briana area worldwide.

The showroom is located in Connecticut Street in Greenhills, along with many other furniture stores. “It was challenging, the concept is to build something that will fit everything. It had to be timeless, something that will have an impact when one drives through Connecticut,” says Architect Peter Ong. He shares that the building was once an old house and that they didn’t change anything about the structure, except the added rectangular space they allotted for the kitchen and the garden extension at the back. 

Stosa Cucine is known for its sustainable materials and various functionalities. “Style and quality are two main important things that represent Stosa because we bring the Italian style all around the world, all with the right quality,” says principal Leonardo Sani. General Manager Nicolo Papi shares that their latest trend and solution propositions are inside OPULENCE Design Concept.

Painted with neutral colors, the showroom’s walls compliment the entire set-up, emphasizing the luxury pieces. Gerry shares that what sets them apart from other luxury experiential showrooms in the Philippines is that they also provide Samsung appliances that assist in providing actual spatial feel in residential and commercial areas. The couple also partnered with Harman for the store’s sound system. “We have a complete line-up: from home living up to the appliances and the accessories. I don’t think any showroom here in the Philippines has this concept. Everything is integrated and customized.”

Italian system solutions label Vimar never uses plastic for their switches. “The beauty that our company takes pride in is not only the technology but the very high-end switches,” says General Manager Gionata Bosco. The company also offers other home automation such as video door intercom.

OPULENCE houses a tech area that gives clients a demo of how their particular software enables owners to control the lights, sound, and other automation inside residential and commercial spaces. The tech booth is located inside Vimar’s own space, complimenting the home automation showcased. 

OPULENCE Design Concept CEO Gerry Sy leads the demo during the showroom launch. The screen at the innermost right demonstrates the light and fixture changes as controlled by the software installed on the tablet.

Gerry and Jinky Sy share that the launch is only a prelude to the innovative way of providing accessible luxury and changing design engagement. The couple revealed their plans of hosting cooking demos inside the showroom, as well as holding styling events and other activities that would not only highlight the brands but also provide guests and clients the overall experience that a showroom can offer. “Buying a piece of furniture is more like a lifetime commitment, you’ll use one for a long period of time. We want people to feel that their purchase is worth the price that they paid for,” Jinky states. “To me, the showroom is not a retail store. We really designed it to be an experience center,” ends Gerry. 

Samsung appliances are incorporated into the vignettes inside the showroom. The appliances provide the actual feel in bedrooms or living spaces.

OPULENCE Design Concept located at 267 Connecticut Street, Greenhills East is open from Sundays- Saturdays from 9:00 AM – 8:00 PM.

READ MORE: In a daring move, Casanuova launches an “Extraordinary Design Experience” explicitly for the sophisticated and affluent

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